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Give Your Members a Night That They Will Not Soon Forget!

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Jeffrey is by far and away the most popular speaker we’ve ever had. 

–  Rental Property Owners Association, MI

Jeffrey Taylor is the most motivational speaker for Real Estate Investors, period!!!

– Sham Reddy Crs, Dayton, OH REIA

“Over the years, We do surveys of our members and ask which of the national speakers who we’ve invited to speak is your favorite? Every time, Jeffrey Taylor receives the most votes as the #1 favorite national speaker!” Vena Jone-Cox, Cincinnati REIA.

“Jeffrey Taylor, featured instructor for Landlords of Iowa State Convention, is of the best two speakers in many, many many years.” Dick Rehman, President

“JT – #1 real estate speaker!” Bill Bronchick, real estate attorney, author, trainer. 

“I’ve been a landlord for 35+ years and I picked up a ton of fresh ideas!” Jane Garvey, President, Chicago Creative Investors Association.

“I’ve learned some of my best landlording tips from Jeffrey! Our REIA has him come back every 3 years or so. I have purchased his material twice over the years. Good stuff!” Patti Robertson, investor, real estate broker and former president of Tidewater Real Estate Investors Association

Note from Jeffrey: I would love to assist you in attracting larger numbers to one of your monthly meetings this year!  I promise to give a presentation that your members will be talking about for the rest of the year!

Over my many years of speaking, I have had a pretty good track record of helping to increase the number of members who come out to a monthly meeting, often times double the normal attendance. In the last couple of months, I’ve helped to break attendance records for associations in Baltimore and St Louis. In addition, I’ve established a very good reputation for giving an extremely motivational, inspirational, entertaining and informative presentation with reviews from attendees giving very high marks. This was again the case when I spoke recently for the OREIA Convention. As quoted afterwards by Sham Reddy Crs, president of Greater Dayton REIA: “Jeffrey Taylor is the most motivational speaker for Real Estate Investors, period!!!”

I welcome the opportunity to discuss with you the possibility of speaking to your organization. In the last 30 years, I’ve spoken to more associations than any other active real estate instructor and can gladly provide references. My office is currently booking my speaking dates for this year and next. And as many of you know, the good news is that it can be arranged that there is no charge to your group plus generate revenue for your association. Call my office, 1-800-950-2250. I look forward to talking with you, especially if it has been over two years since I’ve last talked to your association.

Call today! 1-800-950-2250.

Promoting Your Meeting

Need a flier to promote your meeting? You can download one from the Sample Promotions box near the bottom right of this page and fill in the date and location. There’s also a sample press release you can edit and use. If you need a sample article to include in your upcoming newsletter or on your website, feel free to use one of the articles below.

Here’s a short sampling of wording used by a landlord association recently to effectively promote Jeffrey: “We are immensely excited to welcome nationally renowned speaker Jeffrey Taylor (aka Mr. Landlord) to our upcoming meeting. And he will leave you begging for more. He is superbly energizing and has an uncanny ability to turn every crummy landlord/tenant situation into a win-win for both sides. His charisma will draw you in, but it is his invaluable insight that will make you a believer. We guarantee Jeffrey will change the way you think about and do landlording for the better.”

For promotional purposes, be aware that we also send out a monthly column to real estate associations each month that includes one, two, or three of our most popular property management articles which can be used in association publications. The articles below or to the right are from my most recent monthly column.  The monthly column is sent free upon request to whatever e-mail address you designate.  Since it is sent to you by e-mail, this should allow you to quickly and easily add it to your association publication.  In your request, please give the complete name of your association and contact information, including a phone number.  We then will start sending you the MR. LANDLORD monthly column. It’s that easy!

Set An Objective to Increase Your Cash Flow!

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Would you like to increase your rental profits this year? Do you really?  At the upcoming Monthly Meeting or Expo, I will share many cash flow building strategies. But, wait a minute! I need to warn you, many of you will NOT benefit from the ideas. And many others of you will benefit greatly. How is that possible that some will benefit and some won’t benefit when everybody is hearing the same thing?

Listen to me carefully, please!! Some of you will not benefit simply because you are not ready or looking for any new cash flow ideas that you can immediately implement in your rental business.

Most landlords have not really decided (gotten serious) about wanting more rental profits. I want you to be honest with yourself for a moment. Are you making the following fundamental business mistake made by most business owners and especially landlords?

You Have No Specific Objective for Increasing Your Cash Flow!

For example, when I first started out as a rental owner, over 30 years ago, I was happy to simply break even on my cash flow and as long as there were no tenant problems I was happy.  The idea of actually increasing the cash flow during the year was not something I even considered. I quickly learned the hard way that unexpected expenses or vacancies could occur, and without any increase in my  income each year, which would serve as a cash flow “buffer”, I was in deep cash flow trouble.

Before the end of my first year of investing, I realized I needed to work to increase my annual cash flow each year by at least a couple of hundred dollars (after expenses) for each rental.

Within 5 years, the objective was to increase the annual income by at least several hundred dollars. Now, my objective is to increase the annual income by at least $1,000 on each property or unit. That’s why I constantly search out and test cash flow strategies because I have a specific income- increase objective that I aim to reach each year.

Let me say it another way, if I had no objective to increase income, it wouldn’t matter what strategies I hear about because whatever income I’m currently receiving is okay. And, that’s how most owners are. We’re busy doing our jobs, involved with family, community, clubs, church, etc. and, as long as the “rentals” are doing okay and not giving us any headaches, we give little thought to increasing our net income. In fact, for most landlords, the only time we really give our rentals much thought is when rent is past due, when a resident has a problem or when property is vacant.

Does that sound anything like when you think of your rentals? You know I’m telling the truth. You’re happy simply if there are “no” problems. The idea of actually doing something to increase rental profits normally does not enter your mind. Unfortunately, not having a higher cash-flow objective is a very costly business mistake. I want to challenge you not to make this big “profit killer” mistake.

Are you ready to get serious and work to increase rental profits? Really? Well, make sure you attend my upcoming training taking place: (INSERT date of event and location) Before the meeting, I want you to do one real simple thing. Decide on a greater cash flow goal for the year,  a specific dollar amount that you want to increase on each rental you own (at least $25 to $50 more monthly than you are currently receiving). During the meeting, be ready to get at least three specific strategies to reach the goal you establish. If you do just a few of the strategies I suggest at the training, odds are very high that you will reach your objective within the next 6 to 12 months.

Jeffrey Taylor is the CEO (and coach) of MR. LANDLORD, INC., a national property management consulting firm providing coaching tips to over 100,000 landlords annually and assisting owners with 1 to 1000 rental units. He is the #1 Landlording Coach in America. His influence is far-reaching. Through his consulting, speaking, website, newsletters, books, articles and interviews appearing in numerous national publications, he annually reaches landlords and managers who control over 1 million rental homes and units (with a mission to have a positive impact on the lives of millions, directly and indirectly, landlords and rental residents).

What Are You Doing To Fill A Vacancy and Increase Your Cashflow?

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Join us at our next meeting featuring Jeffrey Taylor aka Mr. Landlord to be energized, educated, and empowered to take total control of your rental property business.  Make a clean sweep on filling all your next rentals.  Bring your pen and paper and listen to the latest tips from Jeffrey as he shares how not to be held hostage by marginal residents.  A resident that has no respect for your property, is careless of the damage he/she causes, has snuck in unauthorized guests or pets, or continually pays late is not the resident you need to keep.  Now is a great time to bring your neighboring landlords to our meeting.  Improving the neighborhood and residents where your properties are located will benefit the whole block.  

Don’t limit your vision, especially during these tough times.  I challenge you to enlarge your vision and take your rental business to a new level.  Hanging around people who ARE becoming educated investors guarantees that you don’t fall behind.  Don’t get completely frustrated with your rental home sitting empty, or worse, having poor performing residents sitting in them.  If you’re ready to hear from someone who has a waiting list of ideal residents, then you can’t miss Jeffrey Taylor’s presentation.  Treat your rentals like a business, get and stay educated, and forge ahead. 

Jeffrey Taylor is known nationwide as “Mr. Landlord,” and has taught thousands of real estate investors, landlords and managers how to fill their vacancies in just 72 hours and keep residents for 6 years and how to take their business to a whole new level.  He will show you how to do it!  He’s the author of the bestselling books, The Landlord’s Survival Guide and The Landlord’s Kit.  He’s America’s #1 landlording coach, a successful landlord with nearly 30 years experience and founder of MrLandlord.com, home of the most visited landlord Q&A website in the nation for rental owners.  

Maybe you know someone looking to enter the property investment market or they already own an investment property and would like to make sure that they are maximizing the income that they receive on every property that they own.  I encourage you and any colleague to come to the next local monthly meeting Jeffrey will be conducting.

How to Get Your Tenants to Stay For at Least Three Years

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Many of you are familiar with my 3-Star Program as an excellent way to encourage residents to stay with you a minimum of 3 years. As a brief reminder, you enroll residents in a 3-Star Program at no charge to the resident. At one store I’m a “Gold Club” member. At the other I am a “MVP” member. Why did these stores encourage me to enroll in their free programs? To create customer loyalty.

Guess what, it works! When I go buy groceries, without thinking I shop at the two stores that give me a few perks (small discounts) because I see myself as a MVP or Gold Club member.

I’ve enrolled residents in my 3-Star Program for the same reason. To create customer loyalty. And it works.

Create Customer Loyalty

By giving residents a perk (minor property upgrades) on each rental anniversary as part of the 3-Star Program, residents see themselves as three-year residents. Of course, the residents can legally terminate the rental agreement at any time (with proper advance notice) and move to another rental, just like I can start shopping at a different store.

But I voluntarily keep shopping where I’ve been often reminded that I am a valued customer and receive perks. The store doesn’t ask me each year if I want to renew my membership in the program or whether I want to keep shopping there. They simply send me a letter on occasion (along with perks-store discounts) thanking me for continuing to be a valued customer in their program and telling me what I can look forward to.

This is the same way the 3-Star Program works. I share this analogy, because a few people question whether some of my “innovative” rental ideas work. YES, they work because I just adapt strategies that are working well for other industries and utilize them in the rental business. And the 3-Star Program, like the Gold club or MVP program, creates customer loyalty. Residents continue to stay year after year without annual discussions about whether they want to stay in the program.

I do feel it is important and to your advantage to talk with your resident once a year near the anniversary date. I recommend you send an “Anniversary Agenda Checklist” along with a Thank You letter for participating in the FIRST year of their 3-Star Program. The Agenda Checklist informs residents that they have an opportunity to discuss any concerns and new options available during the nest year of their 3-Star Program.

The Agenda Checklist asks residents to select the topics from the agenda of what they would like to talk about. Each topic a resident selects gives you, the landlord, the opportunity to meet the changing needs of your resident. Equally important, as you offer options to meet the resident’s needs and concerns, each topic on the agenda will also give you the opportunity to increase your cash flow plus increase the customer satisfaction level of the resident. Remember, let your residents pick the topics for the discussion and use the agenda to truly have a profitable discussion.

Anniversary Agenda Checklist

 

We like to meet residents at least once each year to help insure that we continue to meet your housing needs and make sure you are aware of all the housing options that are available to you. We want YOU to select the agenda for the meeting. Tell us what you would like to talk about. We can discuss just one of the following topics, or we can discuss as many of the topics as you select. Or, if you prefer not to meet at this time, just let us know.

The meeting will take place at your residence on one of the following two dates. Please let us know which date and time is most convenient for you to meet with us. Return this checklist to us within the next 3 days so we can schedule the meeting. Mail or deliver it to the following address:

Mr. Landlord

123 Main St

Anytown, USA

Which meeting date and time is best for you?

____________________________________or

_____________________________________

Select which topics you would like to discuss at the meeting.

_____Different rent payment plans available. Some residents prefer to pay every two weeks instead of monthly. It is possible to change the payment terms in your rental agreement.

____Any concerns about your current rental home?

____Receive 10% annual refund of your security deposit for passing semiannual inspections.

____New upgrades and service options available for the next year of your 3-Star Program.

____Transfer location options if you want to consider moving to another size rental home.

____Prices and rental policies of other homes in the area.

____Negotiate new rental amount for the upcoming year.

____Tell-A-Friend Referral Fee program for 3-Star residents. (How to get free rent or cash)

____Your evaluation or comments about our maintenance guarantee program.

____Special services and advantages of our “VIP” Resident Programs.

____Other topic___________________________________________

____ I prefer not to meet at this time. Everything is satisfactory. No topics I need to discuss.