Jeffrey typically increases attendance at real estate meetings by double or triple the normal numbers.

Need a flier to promote your meeting? You can download one from the Sample Promotions box near the bottom right of this page and fill in the date and location. There’s also a sample press release you can edit and use.

Call today! 1-800-950-2250

At the November General Meeting, I will share many cash flow building strategies. But, wait a minute! I need to warn you, many of you will NOT benefit from the money making ideas. Many others of you, however, will benefit greatly. How is that possible that some will benefit and some won’t benefit when everybody is hearing or reading the same thing?

Listen to me carefully, please!! Some of you will miss great money making/saving management ideas simply because you are not looking for any.

Let me say that again. Even though you are reading this issue right now and will attend the General Meeting, many of you are simply not looking for cash flow strategies that you can immediately implement in your rental business.

Most landlords have not really decided (gotten serious) about wanting more rental profits.

I want you to be honest with yourself for a moment. Are you making the following fundamental business mistake made by most business owners and especially landlords? The business mistake I’m referring to is that you don’t know how much profit you want, or stated landlord to landlord.

You Have No Specific Cash Flow Objectives for Each Rental You Own

For example, when I first started out as a rental owner, almost 20 years ago, I was happy to simply break even on my cash flow. I quickly learned the hard way that unexpected expenses or vacancies could occur, and without any net profit or positive cash flow “buffer”, I was in deep cash flow trouble.

Before the end of my first year of investing, I had a cash flow objective of at least one hundred dollars net profit (after expenses) for each rental.

Within 5 years, the objective increased to at least $200 net profit. Now, my objective is at least $300 net profit on each property or unit. That’s why I constantly search out and test cash flow strategies (that I share with associations across the country more than any other landlording instructor) because I have a specific objective that I aim to reach or maintain.

Let me say it another way, if I had no cash-flow objective, it wouldn’t matter what strategies I hear about because whatever income I’m currently receiving is okay. And, that’s how most owners are. We’re busy dong full-time jobs, involved with family, community, clubs, church, etc. and, as long as the “rentals” are doing okay and not giving us any headaches, we give little thought to them. In fact, for most landlords, the only time we really give our rentals much thought is when rent is due, when a resident has a problem or when property is vacant.

Does that sound anything like when you think of your rentals? You know I’m telling the truth. You’re happy simply if there are “no” problems. The idea of actually doing something to increase rental profits normally does not enter your mind (except when this newsletter challenges you each month, which is why this subscription is so valuable to you). The problem with this scenario is that if you have no cash flow objectives to reach, you do not look for ways to get more income. Therefore, you don’t do or try to do anything to increase cash flow.

Having no cash-flow objectives (which increase) is a costly business mistake. I want to challenge you now not to make this big “profit killer” mistake.

Are you ready to get serious and work to increase rental profits? Really?? Well, make sure you attend the upcoming General Meeting!! Before the meeting, I want you to do one real simple thing—please, just do it! (you’ll thank me when you see me in person). Decide on a goal or a specific dollar amount that you want to receive (above expenses) on each rental you own. During the meeting, be ready to get at least three specific strategies to reach the goal you establish. Then after the meeting, I want you to monitor your profits each month, and see whether you are reaching that goal. Start by making your goal at least $25 to $50 more monthly than you are currently receiving (per unit). If you do the strategies I suggest at the meeting, I guarantee you will reach your objective.

By the way, I’m assuming you keep and review accurate financial record so you can actually determine where you stand “financially” right now. If not, do not pass go and do not collect an “extra” $50. Stop, review and determine exactly how much net profit you are now receiving. Since this is the tax season, you should be able to pull your records together to determine current profits.

Once again, set a goal of $25 to $50 higher than current profits for each rental. Now is when your rental business can become exciting, because at the meeting your eyes will begin to “see” all kinds of cash flow business ideas, because you will be “ready” to see them. Plus, once you have a new monthly cash-flow objective you are trying to reach, you will be much more motivated to actually try the ideas I suggested. (Wow, what a unique thought.) And, by monitoring your net income each month, if you come up short, you can make minor adjustments to the strategy and maybe add one or two more strategies I will give to those of you who need “advanced” training. Therefore, attending the upcoming meeting and monthly monitoring of your net income will be vital steps to your success.

I challenge you further, to set a time limit on your goal to reach your new cash flow objectives within 90 days after the seminar. And, if you use just a few of the ideas I will share with you, I promise again, you will reach your new cash-flow goals. But, it all starts with setting cash-flow goals. As I asked at the beginning of this article, if you indeed really want “more” profits from your rental business, what I have shared is the vital step to obtaining more.

Guess what, it works! When I go buy groceries, without thinking I shop at the two stores that give me a few perks (small discounts) because I see myself as a MVP or Gold Club member.

I’ve enrolled residents in my 3-Star Program for the same reason. To create customer loyalty. And it works.

Create Customer Loyalty

By giving residents a perk (minor property upgrades) on each rental anniversary as part of the 3-Star Program, residents see themselves as three-year residents. Of course, the residents can legally terminate the rental agreement at any time (with proper advance notice) and move to another rental, just like I can start shopping at a different store.

But I voluntarily keep shopping where I’ve been often reminded that I am a valued customer and receive perks. The store doesn’t ask me each year if I want to renew my membership in the program or whether I want to keep shopping there. They simply send me a letter on occasion (along with perks-store discounts) thanking me for continuing to be a valued customer in their program and telling me what I can look forward to.

This is the same way the 3-Star Program works. I share this analogy, because a few people question whether some of my “innovative” rental ideas work. YES, they work because I just adapt strategies that are working well for other industries and utilize them in the rental business. And the 3-Star Program, like the Gold club or MVP program, creates customer loyalty. Residents continue to stay year after year without annual discussions about whether they want to stay in the program.

I do feel it is important and to your advantage to talk with your resident once a year near the anniversary date. I recommend you send an “Anniversary Agenda Checklist” along with a Thank You letter for participating in the FIRST year of their 3-Star Program. The Agenda Checklist informs residents that they have an opportunity to discuss any concerns and new options available during the nest year of their 3-Star Program.

The Agenda Checklist asks residents to select the topics from the agenda of what they would like to talk about. Each topic a resident selects gives you, the landlord, the opportunity to meet the changing needs of your resident. Equally important, as you offer options to meet the resident’s needs and concerns, each topic on the agenda will also give you the opportunity to increase your cash flow plus increase the customer satisfaction level of the resident. Remember, let your residents pick the topics for the discussion and use the agenda to truly have a profitable discussion.

Anniversary Agenda Checklist

We like to meet residents at least once each year to help insure that we continue to meet your housing needs and make sure you are aware of all the housing options that are available to you. We want YOU to select the agenda for the meeting. Tell us what you would like to talk about. We can discuss just one of the following topics, or we can discuss as many of the topics as you select. Or, if you prefer not to meet at this time, just let us know.

The meeting will take place at your residence on one of the following two dates. Please let us know which date and time is most convenient for you to meet with us. Return this checklist to us within the next 3 days so we can schedule the meeting. Mail or deliver it to the following address:

Mr. Landlord

123 Main St

Anytown, USA

Which meeting date and time is best for you?

____________________________________or

_____________________________________

Select which topics you would like to discuss at the meeting.

_____Different rent payment plans available. Some residents prefer to pay every two weeks instead of monthly. It is possible to change the payment terms in your rental agreement.

____Any concerns about your current rental home?

____Receive 10% annual refund of your security deposit for passing semiannual inspections.

____New upgrades and service options available for the next year of your 3-Star Program.

____Transfer location options if you want to consider moving to another size rental home.

____Prices and rental policies of other homes in the area.

____Negotiate new rental amount for the upcoming year.

____Tell-A-Friend Referral Fee program for 3-Star residents. (How to get free rent or cash)

____Your evaluation or comments about our maintenance guarantee program.

____Special services and advantages of our “VIP” Resident Programs.

____Other topic___________________________________________

____ I prefer not to meet at this time. Everything is satisfactory. No topics I need to discuss.